equity

Taking equity in startups as a consulting firm

I’ve been asked by a number of design agencies, development shops, and other consultants how they can work with startups. Part of this is understanding what types of services startups need and what their budget is. The other part is these firms thinking of themselves as investors, and wanting to have a piece of a product company that may pay off beyond just hourly consulting fees. Much of the material is slanted towards design services, but is generally applicable to any service provider. Early stage tech startups don’t have a large budget for brand design, and since their customers and...