marketing

Best practices for tracking QR Codes

My friends at Common Craft have a book called The Art of Explanation coming out this fall, and it will include QR codes. In the book, there are multiple references to Common Craft videos, and Lee wanted to make it easy for people to go from reading a page in the book and then easily viewing the referenced video. These QR codes link to the explanation videos on their website. Since there is only one chance to get the codes right before they get printed, we talked about different ways to generate & track QR codes1. Short URLs and QR...